Google indexing AI content - Does Google crawl GPT articles differently?

Key points

• Google rates content based on quality, not how it was created.
• AI-generated content is not prohibited as long as it is useful, original and meets E-E-A-T criteria (experience, expertise, authority, trustworthiness).
• Automation to manipulate rankings is against Google guidelines.
• Google has systems to combat low-quality content and spam, regardless of where it is created.
• Using AI has no advantages when it comes to ranking.
• Author lines and disclosures about AI/automation can be useful.

Tips for creators

• Create useful, high-quality original content that meets E-E-A-T criteria.
• Use AI responsibly to create creative and informative content.
• Label your content transparently when using AI or automation.

More information

• Google Search Central blog: https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
• Help page for helpful, trustworthy, user-oriented content: https://support.google.com/webmasters/answer/7451184?hl=de
• Google Search Central: https://developers.google.com/search/blog/2023/02/google-search-and-ai-content?hl=de
  

FAQ

• Does AI content violate Google guidelines? No, as long as they are not used to manipulate the ranking.
• Why isn't AI content banned? AI can create useful content. However, Google is fighting low-quality content, regardless of how it is created.
• How does Google recognize AI-generated content? Google uses various systems to recognize spam patterns and signals.
• Should I use AI to generate content? It depends on your goal. If you want to create useful content, AI can be helpful. However, don't use them to manipulate the ranking. Generate content that is relevant to your target group and avoid content that has no context to your overall positioning.

‍