As creative director, Joël Wyss is responsible for translating vision into the visual, and mediates between aesthetics and performance. A desk always strewn with sheets, sketches and books gives the illusion that Joël Wyss is a slob: but the opposite is the case — with content and ingenuity, no challenge is insoluble for him, making him an irreplaceable member of this house and a unique presenter of brands. As a creative director, he also excels in all executive disciplines of graphics, and is just as confident in using editing software in an emergency. Anyone who talks to him for a longer period of time might think that he has a lifetime of experience, because he always knows the right thing to say and almost always do the right thing. In his free time, Joël Wyss is usually not even to be found, but he is thought to be traveling to southern France or visiting art museums.
