In which use cases is Google Display advertising used?
- Increasing brand awareness: Visually appealing display ads can present your brand to a wide audience and thus increase awareness.
- Generating leads and traffic: By targeting potential customers, you can drive more visitors to your website or landing page and thus increase lead generation and traffic.
- Encourage conversions: With display ads, you can draw attention to products or services in a targeted manner and thus increase the conversion rate.
- Remarketing: With remarketing, you can retarget users who have already interacted with your website or app, increasing the likelihood of a conversion.
How much does Google Display advertising cost in Switzerland?
The costs for Google display advertising are billed using the cost-per-click (CPC) or cost-per-mille (CPM) model. With the CPC model, you only pay when a user clicks on your ad. With the CPM model, you pay a fixed amount per 1,000 impressions of your ad. The exact costs vary depending on factors such as target audience, keyword bids, and competition. In Switzerland, average CPC costs are between CHF 0.50 and CHF 2.00. The average CPM costs are between CHF 5.00 and CHF 10.00.
Benefits of Google Display Advertising
- Wide reach: The Google Display Network includes millions of websites and apps, which allows you to reach a large audience.
- Visual appeal: With display ads, you can visually address your target group and thus attract more attention.
- Accurate audience targeting: You can tailor your ads to specific user demographics, interests, and online behavior.
- Flexible budgeting: You can set your budget according to your needs and adjust it at any time.
Disadvantages of Google display advertising
- Waste: There is a risk that your ads will be shown to users who are not part of your target audience.
- Complexity: Creating and optimizing display campaigns can be complex.
- Costs: Display advertising can be expensive, especially if you rely on highly competitive keywords.
How do I find out whether Google Display advertising makes sense for my company?
To determine whether Google Display Advertising is right for your business, you should answer the following questions:
- What goals do you want to achieve with your advertising?
- Who is your target group?
- What is your budget?
- Do you have the resources to create and optimize display campaigns yourself?
conclusion
Google display advertising can be an effective way to reach your target audience, increase brand awareness, and generate conversions. However, it's important to understand the pros and cons of this type of advertising and to consider your own resources and goals before launching a campaign.
