Paul Guerrero is truly second to none. Both as an art director and as a freelance artist, he enjoys plenty of Instagram fame and a loyal community. His journey took him from Peru via Paris and Geneva to Zurich, from the country's most respected art schools, to head the Collective graphic design team. He is loved and respected for his sense of trends, his pool of books and his creative eye. He leaves his signature unmistakable in the work that leaves Collective. With an inexhaustible drive, enviable perfectionism and a great talent for photography, you can read about him regularly in this industry.