The online portal myCamper rents out motorhomes and camping vehicles from private individuals to private tenants — similar to the Airbnb principle. Almost 2,000 vehicles are now offered via the portal. “Our primary goal was to increase awareness of the MyCamper brand. The focus was on addressing both potential tenants and camper owners with a message at the same time,” explains Lars Kienle, project manager at Neum.
Moving and stationary ads are broadcast at around fifty locations in Zurich. “The advertisements take up real, existing vehicle offers from MyCamper and flank them verbidly and with a wink,” explains Joël Wyss, concept manager at Neum.
The original idea for the tone of the ads was provided by the customer himself. In this respect, the campaign is not only suited to the target group, but also to the MyCamper brand's startup spirit. “The subjects are ideal for a DOOH campaign: funny, meaningful and very aesthetic,” says Justine Lacroix, who was involved in the project from MyCamper.
Responsible at myCamper: Stefan Liebherr, Marco Bitterli, Justine Lacroix. Responsible at The Neum Collective: Lars Kienle (creative director), Joël Wyss (creative director), Tristan Gehin (graphic designer). Media partner: Clear Channel.
