Swiss people are generally price-conscious and prefer high-quality products. They are loyal to brands they trust and value durability and sustainability.
Interaction behavior:
Swiss people are more reserved and prefer direct and honest communication. They value personal contact and service and are often more active online than offline.
Factors that influence consumption and interaction behavior:
- Culture: Swiss culture is characterized by precision, reliability and order. This is also reflected in consumer behavior.
- Language: Switzerland has four national languages: German, French, Italian and Romansh. Companies must make their marketing materials available in all four languages to reach the entire target group.
- Media landscape: The Swiss media landscape is fragmented and there are many different TV stations, radio stations and online platforms. Companies must therefore use a variety of channels to reach their target group.
Marketing in Switzerland:
Marketing in Switzerland can be more expensive for companies than in other countries. This is due, on the one hand, to the high cost of living and, on the other hand, to the fragmented media landscape. Companies must therefore carefully plan their marketing budgets and select the right channels for their target group.
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