Brand identity and digital performance marketing for the platform redefining AI-powered headhunting

Plenio

Plenio is an emerging job platform that connects users directly with companies and roles that align with their personality, career goals, and unique skill sets. By eliminating endless scrolling through irrelevant listings, its AI-driven headhunting technology recommends the best matches for each individual.

Client
Services
Year
Plenio
Strategic Consulting, Creative Direction, Branding, Webdesign, Online Marketing
2025
Plenio’s brand identity is centered around a visual language shaped to mirror the sophistication of its AI technology — refined, intelligent, and precise. The wordmark and design system were crafted to represent trust and reliability, two essential qualities in the competitive world of digital recruitment. Clarity, simplicity, and confidence are in every detail of the identity, expressing Plenio’s promise of meaningful connections between talent and employers. Just as Plenio’s AI eliminates irrelevant listings to deliver only the most relevant matches, the brand identity was designed to cut through the visual noise of the industry — clear, distinct, and with purpose. The result is a brand identity that positions Plenio as more than a recruitment tool: it is a trusted guide in career discovery, combining cutting-edge AI technology with a human-centered sense of clarity and trustworthiness.

Creative Direction: Joël Wyss
Strategic Consulting: Lars Kienle
Art Direction: Pascal Frei
Graphic Design: Pascal Frei & Priscilla Kalbermatten

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