Lead generation for high-end classic car services through online marketing
Swiss Classic Car
For Swiss Classic Car, we led the creative direction of a campaign centered on discretion, craftsmanship and timeless design. Together with ECAL graduate Lester Kielstein, we developed a distinctive visual language that captures the quiet elegance of classic Mercedes and Porsche models. The imagery avoids nostalgia as a cliché and instead focuses on form, materiality and atmosphere — allowing the cars to speak for themselves.
Client
Services
Year
Swiss Classic Car
Creative Direction, Photography
2025
The visual world became the foundation for a targeted online campaign aimed at generating qualified leads for Swiss Classic Car’s services. Through carefully composed Meta ads and streamlined, conversion-focused landing pages, the campaign reached classic car owners at the right moment and with the right tone. The result was a considered balance between brand expression and performance — translating aesthetic clarity into sustained interest and measurable demand for Swiss Classic Car’s winter storage services.
Creative Direction: Joël Wyss
Art Direction & Project Lead: Pascal Frei
Photography: Lester Kielstein
Strategic Consulting: Lars Kienle
Performance Marketing: Jonathan Wartmann
