New visual identity for one of Switzerland’s reputable Multi-Family-Offices

Nahmani Grunder

Nahmani Grunder is among the most reputable wealth managers in Switzerland. Rooted locally in Zurich and Geneva, working internationally for wealthy families and individuals on highest standards. We had the honour to update Nahmani Grunders visual appearance – bringing an ethos that combines trust and heritage with forward-thinking to life.

Client
Services
Year
Nahmani Grunder
Strategic Consulting, Creative Direction, Branding, Webdesign, SEO, Editorial Design
2024-25
At the core of this strategic rebanding was an adapted wordmark — stripped back to a form that is understated, timeless, and confident. The mark now reflects the firm’s core values of longevity and security with clarity and restraint. Alongside this, we developed a new design system: one that speaks to a sophisticated audience across generations, while aligning with the highest Swiss design standards. The system balances serif and sans-serif typography and employs an adaptive grid to create both flexibility and precision.The rebrand extended into a state-of-the-art website, designed to translate the firm’s expertise into an intuitive, visually-led experience. Portraits by London-based fashion photographer Matt Easton add a human touch — balancing professionalism with personality. The result: a reimagined identity and digital presence that reinforces Nahmani Grunder’s reputation as a partner of consistency, expertise, and trust — today and for the future.

Creative Direction: Joël Wyss
Strategic Consulting: Lars Kienle
Graphic Design: Joël Wyss & Priscilla Kalbermatten
Photography: Matt Easton & Sam Ekbatani

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