Creative direction and measurable growth for the Wealth Office

Zwei Wealth

Ten years ago, Zwei Wealth established the Wealth Office – an institution redefining how wealth is managed through independent planning, manager selection, and performance control. Collective Agency guided the strategic rebrand : developing a confident new identity, a state-of-the-art website, and a visual language defined by high-end photography. Alongside this, we built and executed a comprehensive marketing strategy, ensuring that Zwei Wealth’s pioneering service was positioned with authority and measurable impact.

Client
Services
Year
Zwei Wealth
Rebranding, Creative Direction, OOH Campaign, Editorial Design, Photography, Webdesign, Paid Social Media Marketing, Paid Search Engine Marketing
2024 - ongoing
Our work began with a new brand identity—balancing trust and stability with a smart, digital edge. Key images shot by renowned German photographer Johannes Bauer set the visual tone, while our in-house creative team crafted a design system that reflects the intelligence and transparency at the core of Zwei Wealth. Beyond identity, we engineered a marketing framework that delivers results. From out-of-home and airport campaigns to curated events and advanced digital campaigns across multiple channels, we connected creative excellence with performance-driven strategy. This approach not only elevated brand awareness and perception, but also established a reliably working sales funnel — generating high-quality leads every day.

Strategic Consulting: Lars Kienle
Creative Direction: Joël Wyss
Art Direction: Pascal Frei
Graphic Design: Priscilla Kalbermatten, Pascal Frei, Joël Wyss
Photography: Studio Johannes Bauer, Marius Wickli
Portrait Photography: Maximilian Lederer
Videography: Dino Reichmuth, Marius Wickli, Andri Bühler
Performance Marketing: Jonathan Wartmann
Web Development: Jeremie Zemp

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