Launching and Scaling one of Switzerland’s most talked-about streetwear labels
Plakativ
Plakativ began as a poster label driven by young creatives around Zurich — and quickly evolved into a nationwide streetwear brand. Collective Agency was entrusted with building the foundation: from branding and the online shop to developing and executing a growth strategy powered by paid social. Within two years, Plakativ established itself as a cultural touchpoint, merging design, community, and zeitgeist.
Client
Services
Year
Plakativ
Branding, Creative Direction, Fashion Design, Photography, Webdesign, Paid Social Media Marketing, Paid Search Engine Marketing
2024-25
Our approach combined Swiss design heritage with authentic, community-driven content. The brand identity leans on Helvetica and the principles of clarity and reduction, while simultaneously embracing the spirit of young Swiss creativity. Together with local manufacturers, Plakativ quickly expanded into apparel. Beyond design, we engineered the growth engine: a strategic ad funnel across all relevant social channels that scaled the brand from zero to six-figure monthly revenues. Along the way, Beyond design, we engineered the growth engine: a strategic ad funnel across all relevant social channels that scaled the brand from zero to six-figure monthly revenues. Along the way, Plakativ gathered over 14,000 Instagram followers, shipped more than 10,000 products, and cultivated a loyal community where one in five customers returns. Today, Plakativ is not just a brand, but a movement— blending contemporary streetwear with a distinctly Swiss voice. gathered over 14,000 Instagram followers, shipped more than 10,000 products, and cultivated a loyal community where one in five customers returns. Today, PLAKATIV is not just a brand, but a movement—blending contemporary streetwear with a distinctly Swiss voice.
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