Bitte Gerät wenden

High-quality branding and national awareness for the coffee to go quality leader

Switzerland's best convenience coffee wants to put its commitment to quality, sensors and fair trade at the center of its communication.

Challenge

With the launch of Caffè Latte in 2006, Emmi entered a completely new market, which the company has dominated ever since. When Lattesso was launched in 2012, the product was superior to the First Mover in every way, but was perceived as a copy by consumers. Our challenge was to give Lattesso more visibility, to differentiate the brand from the competitor and to communicate its high quality more visibly. The many rational USPs wanted to be linked to emotional values in order to make the barista standard a tangible marketing experience.

Solution

Coffee unites: It is an incomparable social beverage whose roots go back thousands of years. Lattesso is the translation of all this into a product that can be enjoyed anywhere and anytime, even when there is no barista nearby. We have translated these high ideals into high-quality branding, into packaging design that verbally and visually conveys the highest quality standards, and suggests quality at the point of sale. Since 2020, we have been able to support the brand on all digital channels and present it on social media. Always with a mission: to make the fascination of Lattesso coffee lovers tangible.

The focus of the rebrand was on revising the packaging design. A clearer color and design language favors the purchase decision at the POS and increases recognition value. The eye is better guided, the information is positioned more concisely and clearly.

The simplified, modernized logo is contextualized with a newly developed design element. The black bars reference old, traditional values. For example, you think of analog menu boards, as you know them from cafés. In future, they will guide the eyes of viewers and give expression to the written word.