The apartment wants more than just what it wants. Of course, the salon is appreciated for its competent hairdressers, but also for the flair of an oasis of peace, for pointed advice, and service providers who can read wishes from the eyes. With quiet strength, elegance and discretion, the salon enjoys very satisfied customers, but flies under the radar for many people from Lucerne. This should be changed by working with Collective.
Together, we have translated founder Roberto Colori's values into a visual identity that is second to none. As part of the rebrand, a new Webflow website has also been created, which should radiate elegance and timeless class. The work of the salon's distinctive hairdressers is continuously staged by renowned fashion photographer Nick Soland and portrays the salon true to the motto “zero trend, maximum elegance.” With the revised branding, the search engine ranking has been significantly improved using static SEO measures; the broad image pool ensures a lively organic presence on Instagram.
