Bitte Gerät wenden

Branding, paid & organic social for Switzerland's fastest growing poster store

Stricatively wants to offer aspiring designers a podium and make local art affordable for everyone.

Challenge

Stricativ was created in 2021 as a two-sided marketplace for young, aspiring graphic artists and photographers who want to bring their art to people out there. The aim of the launch was to find designers as well as buyers for the art in order to be able to generate rapid sales for the store. The Shopify store should also be made known on the scene and a community should thus be built up in order to generate further awareness and trust.

Solution

Contemporary branding and a playful style of communication should be central to achieving these goals. The brand actively seeks proximity to designers and helps them to market themselves through eye-catching advertising. We also constantly place ads on the popular social media platforms Instagram, TikTok, Pinterest, Facebook as well as display and PPC ads via Google. In parallel, we are constantly creating organic content and a book project, which offers a selection of designers a stage for their work. The result is an active and growing community and constantly increasing sales.

A loyal community of over 4,000 art enthusiasts was built up on Instagram within a very short time.
In just the first year, over 100 local artists have applied — including renowned up-and-coming talent, such as Lucerne-based designer Alessio Borando.

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