Increasing wealth for wealthy individuals is no trivial matter. The value proposition offered by ZWEI Wealth is correspondingly complex, and it is therefore difficult to get new customers excited about this revolutionary, intelligent product. ZWEI Wealth came to us with the task of increasing their profile outside the financial bubble and helping them generate high-quality leads.
The big banks in this country are all fishing for well-heeled new customers with the same bland pictures: A grizzled gentleman with a not yet completely gray lady, ideally on a sailing yacht. The visual and verbal language of ZWEI's advertising materials should consciously ignore this convention, provoke, amuse and arouse curiosity without sacrificing ingenuity and seriousness. After all, this is a highly serious matter. Continuous testing and optimization creates the perfect mix of ad sets, which supports ZWEI with lead generation on all digital channels.
