With StuCard, cantonal banks offer a smart banking solution for young adults, which offers many advantages. For banks, this is an excellent opportunity to retain tomorrow's attractive customers. Accordingly, it was necessary to ensure as widespread awareness as possible among the target group in order to then convert them.
For this purpose, a series of social media ads was produced in collaboration with Kurzbild, which both present StuCard as a means of payment with very attractive discounts and at the same time vote for a healthy, sustainable use of the first money. The videos were shown on various social media platforms, in movie theaters and at countless points of sale, and help the StuCard brand achieve high brand recognition across the country.
